Kat JohnsonAbout

Hi, I’m Kat, a freelance design director based in Sydney with experience across brand, tech, arts and culture. I love helping teams turn thoughtful ideas into strategic, considered and well-crafted design systems. I’m drawn to meaningful work and enjoy creating open, collaborative environments. If you’d like to see more of my work, or just say hello, you can get in touch below.

Contact




No.ProjectClient
01. South End 
South End
02.
One LivingOne Living
03.
Canva
Canva
04.
Sun Xun
 MCA
05.
Canva Foundation
Canva
06.
The Argyle Inn
The Argyle Inn
07.
Optus
 Optus
08.
Geocon Premium Property Guide
 Geocon
09.
Conversation Starters
 MCA
10.
Michael Armitage MCA
07. Optus
Optus

Optus
Optus set out to refresh its brand in line with the updated strategy, Positive Connections. The challenge was to ensure the brand worked effectively across all layers of the funnel, from broad brand campaigns through to tactical sales messaging, while staying true to the strategy.

We reviewed how the Optus brand was being applied across agencies and identified opportunities to create greater consistency and flexibility. This included updating the graphic language, expanding the colour palette for broader use, extending sales devices, strengthening brand attribution at the campaign level, and ensuring the brand could flex seamlessly for sales or key moments while maintaining a cohesive identity.

Project details
Studio
Re
Executive Creative Director
Andy Thomas
Design Director
Dan Codyre



















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© Katherine Johnson2026