Kat JohnsonAbout

Hi, I’m Kat, a freelance design director based in Sydney with experience across brand, tech, arts and culture. I love helping teams turn thoughtful ideas into strategic, considered and well-crafted design systems. I’m drawn to meaningful work and enjoy creating open, collaborative environments. If you’d like to see more of my work, or just say hello, you can get in touch below.

Contact




No.ProjectClient
01. South End 
South End

02.
One LivingOne Living

03.
Canva
Canva

04.
Sun Xun
MCA

05.
Canva Foundation
Canva

06.
The Argyle Inn
The Argyle Inn

07.
Optus
Optus

08.
Geocon Premium Property Guide
Geocon

09.
Conversation Starters
MCA

10.
Michael Armitage MCA
09. Conversation Starters
MCA


Conversation StartersConversation Starters is an annual program at
the MCA, launched in 2017, which brings together audiences of all ages to take part in real-life conversations about questions that define our global situation. Using contemporary art as a starting point, this program attempts to dig deeper into difficult issues, value intergenerational exchange and work together to make sense of it all. 

This year’s identity was built around the theme Truth or Dare, with programs exploring the line between fact and fiction and the challenges of fake news. The typographic treatment uses Truth or Dare as a central graphic device, with letters split and displaced to reflect the fragmented way we encounter information, while a hero question invites audiences to engage and respond.



Project detailsStudio MCA Design Studio















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© Katherine Johnson2026